The comments made by Take-Two CEO Strauss Zelnick about how 2K Sports titles are out-rating EA Sports games in reviews seem to have gotten to EA Sports boss Peter Moore. Peter blogged recently about how competitive their line-up is and he spoke of how franchises like NBA Live will put on a ground-breaking show when E3 2008 comes. More details in the full article.

In a few months it'll be a year since Peter Moore left Microsoft to become the head of EA Sports. As he looks back, Moore relates that it broke his heart to leave Microsoft. Full story after the "read more" link below.

Chances are, you've heard of how moms love the Nintendo Wii. If not, EA Sports president Peter Moore can let you know that it easily could be the first console your mom would ever like. To build on that, the recently established EA Sports Freestyle took up the Wii balance board and is now working on a game for said moms and everyone who want a fun workout. Just see the full article to learn more.

Popular games like Nintendo's Wii Fit tend to inspire others to make games of their own. Just ask Peter Moore, head honcho of EA Sports. According to him, his company is working on another fitness-themed game for the Wii that makes use of the balance board peripheral. Find more fitness news after the jump.

When you're intent on promoting sports video games to an evolving market, which console would you employ to help you out? For EA Sports, it would be the Nintendo Wii. The company is very much aware of the fact that older gamers and female gamers have flocked to the machine, and it's hoping to work with that. More on the EA Sports initiative in the full article after the jump.

In its never-ending pursuit of innovation, Electronic Arts pushes the envelop of sports in video games further with the announcement of its new label, EA Sports Freestyle. Along the lines of EA Sports headed by Peter Moore comes sports-based titles with casual gamers in mind, highlighted by Facebreaker (Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii). For more details, hit that jump!

EA Sports can be considered one of the strongest brands in the video game industry. Peter Moore, the president of EA Sports, recently spoke about the image of his company, its current stand on acquisitions, as well as his experiences of working at Electronic Arts as the president of one of their labels. If you're interested to hear what he had to say, head on over to the full article.

It's been 20 years since the first Madden game by Electronic Arts, and to mix things up a bit, it looks like there'll be a surprise on Madden NFL 09's (Microsoft Xbox 360, Sony PlayStation 3, PSP, Nintendo Wii, DS, PC) cover. A retired player will be on the upcoming title's box. See the details at the full article.

A gathering of the top gaming industry executives was the grand finale to the MI6 conference. This panel included big wigs such as Peter Moore, Laurent Detoc, and Alex St. John, among others. During the panel, they discussed the future of the gaming market. According to the panel though, it seems the word "gaming" will disappear by 2020. You can read more on this in the full article.

One of the catchy terms you'll hear these days is the word "globalization". During the MI6 Conference 08 opening day, various VIPs spoke about this very topic and how it relates to video game marketing. For more business speak, turn to the full article after the jump.