Microtransaction advocate and worldwide publisher Electronic Arts (NASDAQ: ERTS) reported a net revenue of US$ 395 million for the first quarter (Q1) of fiscal year (FY) 2007, which dipped 4% than last year's US$ 413 million. But after EA's recent announcement to 'pull the plug' on servers for older boxed games, the publisher announced via press wire than it will now recognize revenue derived from those services. Such earnings will be reflected in future financial reports.

 

The gross profit for Q1 dropped 7% to US$ 229 million compared to last year, while the company's quarter net losses reached US$ 132 million as opposed to the prior year's US$ 81 million. And for concerned investors who couldn't make it to the company's conference call, diluted loss per share was claimed at US$ 0.42 (US$ 0.26 last year). Non-GAAP diluted loss per share dipped by US$ 0.22 (US$ 0.12 last year).

Surprisingly, EA's operating cash flow was noticeably slimmer this year, as its twelve-month flow was tallied at US$ 243 million, compared to a deeper US$ 589 million pocket last year. EA claimed to have ended the quarter with cash and short term investments amounting to US$ 2.2 billion.

Biggest highlights of the quarter for the publishing giant were the two million units sold in a single week for the company's Harry Potter and the Order of the Phoenix, while closer to corporate news was the arrival of Peter Moore, former Microsoft corporate vice president, and Kathy Vrabeck, former Activision president, to the executive ranks of the company.

In addition, the company has reorganized itself into four labels which is expected to come into effect this current quarter, while expanding further into Asia with equity investments in The9 Limited, China and Neowiz Corporation, Korea. An agreement with The9 was also signed to bring EA SPORTS FIFA Online to China.