Last week's batch may be a tough act to follow, but this week holds its own, bidding for your buck. The Call of Juarez prequel Bound in Blood (PS3, Xbox 360 and PC) is out now if you want a mean FPS. You can also give Infernal: Hell's Vengeance a look if the McCall brothers aren't mean enough for you. Be sure to check out the week's releases on this edition of On Shelves This Week.

Nintendo's going on a swashbuckling offensive, asking the US Trade Representative for help on making pirates walk the plank. They also sent out a press release, calling out certain countries where "piracy is rampant," and China is at the top of their list.

Conspiracy Entertainment has just signed a publishing agreement with Epicenter Studios to bring together the Wii-exclusive Real Heroes: Firefighters. But while the title all but screams "fiery action," you'll be quite surprised to learn that it won't be violent at all. So what's in store for you in this game? Read up over after the jump.

It looks like Lara finally has a daddy to come home to. Warner Bros Home Entertainment recently subscribed up to £15 million (US$ 30 million) new shares in the company and announced a new strategic partnership with the house behind the Tomb Raider series. For more details regarding this, read our full article after the jump.

Nintendo's war on pirated goods is well documented. Just last month the company, along with some customs agents, were able to stop a shipment of over 5,500 counterfeit Nintendo products from China.

The Big N also lent their support to local authorities during a raid of the San Juan de Dios market in Guadalajara to confiscate 56,000 Nintendo products.

Just recently, another blow was struck against the counterfeiters after 15,000 pirated Nintendo products were seized by Mexican authorities. The raid was carried out in one of the "fayuka" or contraband markets in the country. Nintendo of America’s senior director of anti-piracy Jodi Daugherty spoke about Nintendo's focus on Mexico:

Mexico is Nintendo’s largest market in Latin America, where the problem of video game piracy is widespread. Since January, Nintendo has worked with law enforcement agencies worldwide to seize 100,000 counterfeit Wii games.

Nintendo, with its developers and publishers, lost about US$ 762 million in sales back in 2006 from piracy, so it's understandable why the company is making this issue its top priority.

It seems that Mexico is really coming on its own as an established and profitable videogame market, or at least it is for Nintendo. Today, we came across a website called Club Nintendo MX with details about the Wii on Wheels Tour in Mexico.

So watch out for that roving truck with Wii gaming stations available for fans to try. Good publicity move (after all, a similar act was performed by Sony with the PS3).

The first stop was at Wal-Mart Lomas Verdes in Mexico, DF, from February 9 to 11. Here are the other stops for our Mexico-based readers:

•  February 16 to 18: Mexico, DF
• February 23 to 25: Monterrey, NL
• March 2 to 4: Monterrey, NL
• March 9 to 11: Guadalajara, JAL
• March 16 to 18: Guadalajara, JAL
• March 23 to 25: Queretaro, QRO
• March 30 to April 1: Puebla, PUE
• April 13 to 15: Mexico, DF
• April 20 to 22: Mexico, DF
• April 28 to 30: Mexico, DF

This just in, guys: the new Wii promo trailer! According to Rawmeatcowboy, this came straight from "the official Nintendo magazine in Mexico." While it looks a little dubious, this stuff looks official enough and to be honest, it looks sweet. The two and a half minute video features as always, people having loads and loads of Wii fun.

This time around though, Nintendo focused more on the wide array of these individuals: there are kids playing, girlfriends, grandparents, casual and hardcore gamers alike. The upbeat backup music meshed well with the in-game sounds and the various cheering of players. Watch the video until the end as it showcases anticipated titles such as Red Steel, Trauma Center, Rayman Raving Rabbids and of course, Zelda.

Ubisoft's going South the border this time around as they announce the opening of their new business today in Mexico City, Mexico. "Opening an office in Mexico is a strategic decision for Ubisoft," said said Olivier Ernst, Ubisoft's general manager of operations in Canada and Latin America.

"The Mexican market shows more stability than before and we believe it provides an amazing opportunity for growth in video games. We look forward to showing off a selection of our most highly anticipated titles for the Holiday 2006 season in Mexico City."

The new office opens up with a new core team that'll help improve Ubisoft's business relations and market shares in the area. It will be under the command of area manager Etienne-Charles Nobert, who in turn reports to señor Ernst.

In related news, Ubisoft has also announced their presence at the Electronic Games Show in Mexico City, Mexico, and will be presenting the following games at their booth:

• Red Steel (Wii)
  
• Rayman: Raving Rabbids (Wii)
  
• Tom Clancy's Splinter Cell Double Agent (Wii)
• Open Season (PS2)
  
• Tom Clancy's Rainbow Six (Xbox 360)
  

The EGS will be opening this October 27 to 29 at the Mexico City World Trade Center, and with 30,000 visitors expected to arrive, it's said to be the largest game convention in Latin America.

With the countdown to the Wii's release starting to wind down, the deluge of Wii promotions have begun to go on full swing all over the world. With it's UK print ads and its appearance in a German TV show, Nintendo seems keen on their plans for world and market domination.

Courtesy of GoNintendo and AussieNintendo, we currently have some more samples of the Wii's international appearances. For example, an Australian K-mart flier already features the Wii alongside other games and consoles, while another flyer comes from Switzerland, showing the Wii, its accessories as well as list of launch and upcoming titles.

In the meantime, EB Games in Australia is starting to fill up their Wii sections with console and game boxes (or are those really just boxes...?) to give people a taste of things to come. And as we move on to the other side of the world, Nintendo star-child has also been spotted in Mexican game stores, as shown in a video that was taken by emmiranda.

With all this excitement building up, one can't help but start wishing that the release of this console would somehow miraculously come faster than we hope.

FTW, indeed.

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Update: And a gigantic ad has been spotted at Toys R Us in Times Square. You can't tell, but we're doing happy dances as we write this update to Kristine's article.

Click on the Full Article link below to view GoNintendo and AussieNintendo photos, EB Games store photos, and emmiranda's video after the jump.

What do Mexican online stores have that their American counterparts don't? Uhm, we don't know exactly but they are dishing out pre-order deals for the Wii. As of now, other online stores like Gamestop and Gamecrazy do not have such offers. Amazon stopped taking reservations as well.

The first offer we reported on was at a store called Game Planet. This time, another one is spotted over at Sanborns, one of Mexico's major retail chains. The console will be making its debut in the Americas on November 19 with a suggested retail price of $249.99. Ordering the console now at Sanborns will cost 4,699 Pesos (roughly around $425).

Actually, pricing for Wii varies for each location. The Mexican site is, of course, aware of this hence the warning: "En caso de que el precio de esta preventa sea menor el día de la liberación, se le reembolsará la diferencia correspondiente."

We know most of you didn't quite understand that. It simply means should the pre-sale amount is smaller than the launch day price, the corresponding difference will be collected from the buyers. Hmm, now that's interesting...