It's not uncommon for game industry icons to express their preferences for or against something. This time around, it's American electrical engineer and entrepreneur Nolan Bushnell. Simply put, Bushnell believes that typical in-game advertising doesn't work. More on his opinion in the full article after the jump.

This shouldn't be surprising, folks, but we know not everyone's inclined to take in a daily dose of business trivia so here's a little primer: EA was just like any other small-time company back in their infancy. In order to build up their portfolio they needed a third-party investment firm to financially back them. We know that EA is at its prime time today, so would it be startling to see ol' Bing (a.k.a. William Gordon), co-founder of EA, joining the venture capital firm that gave them a chance to shine? Nope, not at all. More at the full story.

Reginald Fils-Aime, President and Chief Operating Officer of Nintendo of America, recently reaffirmed the company's commitment to players during a small event held in Redwood City that was meant to usher in Nintendo's move of select US operations to Silicon Valley. Mr. Fils-Aime gave his speech to an audience of journalists and CEOs from various game developing and publishing companies.

The basic theme of his speech? That everyone's a gamer at heart.

An important part of Reggie's speech after the jump!

Microsoft is among the front runners in a bidding battle to acquire a 27-acre site that Nintendo is putting up for sale in Redmond, Seattle. The land can accommodate some 550,000 square feet of office space and is conveniently situated near other Microsoft sites.

The land is situated just north of Nintendo's North American headquarters, and accessible by state route 520 on the city, making it a prime spot to do some serious business. Nintendo is reportedly limiting the space it occupies because of moves to relocate key personnel to Silicon Valley and New York where they can better serve projects.

Microsoft, on the other hand, is sticking with its Seattle stronghold and is looking to add more power to its work force. To compensate for the increase in employees, the computing giant wants to build more installations in strategic sites such as the one that Nintendo is giving up.

Redmond deputy planning director Jim Roberts explains that there's a lot of interest besides Microsoft for the site. "If you think about the Overlake area, there's not many big pieces like that left," he says.