Electronic Arts is most certainly proud to announce today the record-breaking launch of the latest iteration in the FIFA videogame franchise, FIFA 10 (PS3, Xbox 360, Wii, PSP, DS, PS2 and PC). In its first week alone, said title has earned over 1.7 million copies throughout European retail.

Finally stepping up to the plate in defense of video games is Electronic Arts exec Peter Moore -- and to Mr. President, Barack Obama himself, no less! After recommending that kids should play out in the sunshine more rather than play videogames indoor, in his speech to the American Medical Association, Obama has now been challenged by Moore to get into a 30-Day Challenge.

"It's time to stop bad-mouthing EA." This is what David Rutter, producer for Electronic Arts FIFA game franchise, had to say to the naysayers and critics that have nothing but the worst to say about his company. There has been a lot of EA-bashing for some time now, so Rutter comes to EA's defense, with a small confession of his own.

When it comes to the Wiixclusive Grand Slam Tennis, it's gonna be all about the Slams and the tennis greats who make them worth watching. In the same way, Electronic Arts shows that they know how to make their grand slam title worth watching now that they've brought a tennis great to Los Angeles, raising the bar for all special guests to show in the expo. Their special guest is none other than 14-time Grand Slam winner, Pete Sampras.

The holidays are coming, and we all know what comes after the festivities: shedding off the pounds. Good thing we've got a good number of fitness games lined  up for the Wii now. But even better than that, we've got more coming. This time, Electronic Arts joins in on the fitness range games cash cow with their own take on Wii Fit, the EA Sports Active. Find out more about it and see the launch trailer after the jump.

Madden Curse, anyone? That's right, the not-so-coveted cover of EA Sports' Madden NFL will be sold to the highest bidder. EA Sports president Peter Moore talks about the auction, the upcoming Madden title, and how there's "a grain of truth" to the Madden Curse.

The music industry has spoken out about the five British developers and publishers going after illegal file-sharers in the UK. What of the other players in the gaming industry? We have yet to hear any official word on the matter from other developers or publishers, but Peter Moore - in his personal capacity - has talked about it, and he'd have to agree... with the music industry.

Considering it's the week after E3, you'd think the Wii scene would simmer down a little, but I am pleasantly surprised to see that it hasn't. A lot of great stuff happened this week, including hints of a new Wii Photo Channel, Nintendo finally working on that darned storage problem, and... what's this? Former Microsoft exec Peter Moore believes the Wii will sweep up in this generation's console war. Don't that beat all. Plenty more this week, so let's get started on the Wii Weekend Warrior!

In the long run, whether or not the Wii is a fad really doesn't matter since it's still selling like hotcakes and still has the PlayStation 3 and Xbox 360 eating its dust. Peter Moore, former Microsoft exec and now head of EA Sports, believes that the Wii will win the console war. Details in the full article.

The comments made by Take-Two CEO Strauss Zelnick about how 2K Sports titles are out-rating EA Sports games in reviews seem to have gotten to EA Sports boss Peter Moore. Peter blogged recently about how competitive their line-up is and he spoke of how franchises like NBA Live will put on a ground-breaking show when E3 2008 comes. More details in the full article.