It doesn't look like Ubisoft is planning to stop with just Rayman Raving Rabbids 2 for the Wii. The publisher has just sent out word via E3 and press release of another new game currently under development as a Wii exclusive, titled Nitrobike.

The game's reportedly going to have players riding rocket-propelled bikes using arcade-style controls, somewhat like Excite Truck. It will also carry support for both standard multiplayer and online mode.

What makes this game announcement all the more interesting is that Nitrobike is being developed by Left Field Productions - the same studio that brought Excitebike 64 to the Nintendo 64 console. As Ubisoft's publishing VP Jay Cohen remarked, "Ubisoft is thrilled to be introducing the first Motocross game available for Wii. Nitrobike’s fun and fast-paced gameplay is sure to be a hit for Wii owners for the holiday season."

Expect this new motocross title to hit store this holiday season. That's all the info we've got available for now - stick around in case we pick up more Nitrobike goodies in the near future.

With the sort of success Ubisoft is churning out as of late, today's topic brings us one of their more prospective business plans. In a recent interview, Ubisoft publishing VP Jay Cohen states that one of the strongest points Ubisoft attributes to its success is its new Intellectual Properties (IPs).

According to Cohen, Ubisoft expects to make three IP titles every three years, noting Ubisoft's original IPs like Rayman, Red Steel, and Assassin's Creed. "If we can keep doing that, they're sustainable, and they're ours. We can take them with us no matter where we go."

In light of this strategy, Cohen further detailed that companies that used licensed IPs often ended up facing complications when the licenses expired. "For example, look at SEGA 2K Sports. They had the NFL license, and now they don't. Boy, they're kind of screwed... That's a big hole in somebody's business plan. All because the license ran out or the licensor took it back."