Jai guru deva om - nothing's gonna change your world... unless you're planning to ditch your current Rock Band controllers for the Beatles edition. The Beatles-customed guitar controllers to be released alongside The Beatles: Rock Band for the PS3, Xbox 360, and Wii have been revealed. Whether you're a Beatles fan or not, it's quite hard to deny that these guitars are damn sexy. (Re-)introducing: the Rickenbacker 325 and Gretsch Duo Jet!

George Harrison's son Dhani, has been at the helm working on The Beatles: Rock Band (PS3, Xbox 360, Wii) alongside Harmonix since the project began two years ago. In his latest interview with Billboard, the multi-talented Dhani Harrison reveals that the upcoming Rockband title will feature Beatles material "that has never been heard, never been released." More info inside.

We finally have a solid release date for the Rock Band game starring the band that rocked the the world, The Beatles. The game is slated for a release on September 9, released simultaneously worldwide for the Xbox 360, PlayStation 3, and the Wii.

More details after the link.

According to the NPD Group's results for November, the Nintendo Wii sold 981,000 units for November, but analyst James Lin observes that they "could easily sell double" but furthers that they could also lose as much as US$ 1 billion due to the shortage this holiday season. More in the full article.

The Nintendo Wii and DS both have a solid fanbase in the U.S. In spite of this success, it doesn't seem that Nintendo has any plans of increasing video game development in the country.

Nintendo senior vice president George Harrison said that, "I'm not aware of any plans to push for more software development here in the U.S." Want to find out more? Head on over to the full article.

There's now another reason why the popular internet meme "It prints money!" is attributed to Nintendo. Super Mario Galaxy, reportedly sold a remarkable number of 500,000 copies on its first week in the US. It's not even Black Friday or the holidays yet, and that number doesn't include sales figures from other regions. Read on to get more details!

So the analysts were right on the money as Nintendo once again took first (and second) place in hardware sales in October. What's Nintendo's take on it? George Harrison - Nintendo of America Market Chief - talks about sales, shortages and the competition. Details in the full article.

Nintendo's first-party Wii title Battalion Wars 2 is now available in retail stores across the U.S. This sequel to the GameCube original Battalion Wars adds new features such as online multiplayer through the Nintendo Wi-Fi Connection. The Wii's Wiimote-and-Nunchuk controller combo also makes it easier for players to take control of their units as they blaze through the single-player missions and the game's multiplayer modes. Read more about it at the full article.

After receiving the "Marketer of the Year" award from Advertising Age, Nintendo of America's vice president for marketing and corporate affairs Perrin Kaplan said that Nintendo noticed that gamers were already getting bored with their games, "even though they didn't know it yet."

Nintendo of America's senior director of consumer marketing, Robert Matthews agreed, saying that gamers are now no longer playing games for longer stretches of time, just like they did before. "Just look at the way people consume entertainment today. The idea that you would spend hours playing videogames is just not real anymore," Matthews said.

As for Nintendo's marketing campaign, Nintendo of America's executive George Harrison revealed that they did not use more resources in reaching out to non-gamers, and depended on the media to pick up on the more interesting tidbits about Nintendo consoles and disseminate them to the market.

So far, Nintendo is doing a good job in reaching out to both gamers and non-gamers alike. Proof? The fact that the Wii won a T3 award due to its unisex appeal.

Here's some good news for you shoppers looking to score one of Nintendo's motion-sensing wonders, the Wii, for a holiday present or gift for a very special someone: not only will the console be staying at its affordable price, the big N is currently hard at work in making sure that everyone who steps into a store to buy one will walk out a happy customer (meaning, being able to purchase one). Awesome!

This news comes directly from George Harrison, head of marketing for Nintendo's US operations, during an interview about what the marketing arm of Ninty would do to satisfy demand this holiday season. He says that negotiations are already being made so that the US branch gets its fair share of consoles, or "more than [its] fair share."

He also reassures potential owners of the Wii's price point - which will not be seeing any changes any time soon. "We'll stay at $249 for the foreseeable future. We are still selling everything we can make. We think we're in a great position. Both our competitors took price reductions and it hasn't stalled our momentum at all."

And for added security, George also revealed that the company's goals extend beyond the holiday season itself - saying that it was an aim of Nintendo's to try and have reasonably steady production over the course of the year. He also noted that the suppliers themselves don't want to shut down and do nothing at the early part of the year, which could mean that Wii stock will come pouring in even after the holiday shopping craze is over.

Certainly good news indeed from the guys over at Nintendo. Updates as we get them!