Amidst the controversy that addles the gaming community, here's a ray of light shining on the industry. Choices UK, an entertainment retailer in Britain, announced that games sales helped them boost their sales figures by up to almost 10.4 percent. To further illustrate, because of games in their inventory, Choices UK revenues increased from the equivalent of US$ 154.85 M to US$ 170.9 M.

Losses were also cut down from US$ 5.7 M to US$ 526,091. These stats are for the period of 28 weeks ending in February 10. It helped that the retailer closed down 31 loss making and non-trading stores during the period. There were 162 healthy stores left for the chain, and says the company, it looks like their up looking income condition is set to continue. They just found the answer for this trend: games.

Why couldn't just other media and entertainment retailers follow suit? In a company statement, Choices UK declared that:

As part of the strategy for our stores we have rationalised the product range, discontinuing mobile phones, portable electronic goods and a range of impulse lines. This has enabled a renewed focus on our core ranges where we have substantially increased our offering of games hardware and software, as well as revamping our DVD and sell-thru sections to ensure strong value messages throughout the stores.

Choices UK also believes that the recent Playstation 3 launch would up their market share by 6.5 percent.