The Sony PSP once again proves that it is now the king of the Japanese hardware hill by keeping its top spot in the Japanese hardware sales chart for the week of July 21to 27. The Nintendo DS follows, with a bevy of software crowding the top 50 software sales chart...and yes,  Dragon Quest V is still top dog among other games. The list in the full article.

In-game advertising may tend to be amusing or sometimes even intrusive during play, but we haven't seen the full potential of it yet. Google is reportedly testing "AdSense for Games," an in-game advertising system that involves in-game characters initiating product plugs and other sort of advertisement. More in the full article.

Those hankering for more details on Capcom and Sony Pictures' Resident Evil: Degeneration will finally have a longer trailer to chew on, along with a few tidbits of details on the side. Yes, Leon and Claire are back, and the zombies are now invading Midwestern America. More details and the video in the full article.

Hoping for a newly-colored Wii, or a slimmer DS handheld? Don't hold your breath, since your hopes would probably take a long time to get fulfilled. Check out the statements made by Nintendo of America's Executive Vice President for sales and marketing Cammie Dunaway and see why you won't get that lime-green Wii...at least, not anytime soon.

Ubisoft's on a definite roll this time around, with the company enjoying good sales numbers in the first quarter thanks to a boost afforded by the release of games such as Assassin's Creed (Xbox 360, PS3, PC), Tom Clancy's Rainbow Six Vegas 2 (Xbox 360, PlayStation 3, PC), and others. There's just one little snag, however, with the confirmation of Splinter Cell: Conviction's delay. More details in the full article.

Nintendo fans in Australia will finally have some reasons to celebrate: both the Wii and the DS have reached impressive milestones in sales numbers, and fans will finally have a number of new titles to chew on in the upcoming months. The numbers and the list of upcoming games for Australia in the full article!

Yes, you read the title right. A new Pikmin is being developed by Nintendo, and no one but Shigeru Miyamoto-san gave the confirmation that in fans have all been waiting for. What could be in store for us in the upcoming sequel to Captain Olimar's adventures? More in the full article.

Here's a small reprieve for those planning to get both Guitar Hero and Rock Band games: according to Activision, Rock Band controllers can be used with the upcoming Guitar Hero: World Tour (Xbox 360, PlayStation 3, Wii). At least, that means the gamers won't have to use storage space for more pseudo instruments. More in the full article!

Here's your Wii-kly US Wii Shop Channel update: those who yearn to participate in gastronomic competitions will no doubt take a liking to Mastiff's Major League Eating: The Game, while those who want to get their usual trip to memory lane will enjoy Donkey Kong 3 and Ninja Commando.

A correction: we previously reported that Capcom's upcoming Mega Man 9 is slated as a WiiWare exclusive, but this time, we're happy to be proven wrong. As it turns out, the Blue Bomber will be saying hi to gamers through the WiiWare, PlayStation Network, and Xbox Live. Not only that, but Virtual Console subscribers for the Wii will get a pleasant surprise as well. More in the full article.