Nintendo's machines- the handheld DS and Wii console- are all that's keeping the game retail business alive in Korea, according to an article published by site 4 Color Rebellion.

The article says that the country's Yongsan Toad Market retailers have the full view on exactly what the gaming scene looks like in the country, and by far, Nintendo has catered to the Korean pulse better than any other manufacturer.

"Without DS lite, we’d have virtually no income at all, and it’s been this way for months," says one retailer. "Our little market alone (Toad Market) moves over 200 units a day, and while we don’t make any profit on the system itself, we make money off of the games. We also sell a good deal of imported Wiis on a daily basis."

According to the source, Nintendo is winning the battle not only with its attractive content and price point, but is also pulling out the stops when reaching out to consumers with advertising. Celebrities like Na-young Lee are all over TV endorsing the machines.

The Yongsan retailer also painted a sad picture for Nintendo's competitors, saying "nobody’s really buying 360s, the PSP is as good as dead, and PS3’s too expensive."