Posted Aug 06, 2007 at 08:07PM by Tim Y. Listed in: Virtual Console, Games, Opinions & Analysis Tags: in-game ads
Ó

Guys who just got their copy of Wave Race 64 on their Wii's Virtual Console may want to take a closer look at the scenery for a bit of Nintendo-style guerrilla marketing.  Screenshots taken of the game indicate that the big "N" has done some reworking on the title's ROM, and revamped some in-game ads to promote their Wii and DS (screenshots via Siliconera):

Wave Race 64 - Image 1 Wave Race 64 - Image 2 



As this demonstrates that Nintendo can alter a game's data if they will it, it does pose some interesting speculation on future possibilities. For one, what's stopping the company from re-releasing an otherwise Japanese game into a English-translated port? Most tempting.

On a parting note, this author does find one thing strange: while it's understandable that Nintendo posted a DS ad to promote their portable, it seems pretty redundant for them to post a Wii ad as well. After all, by playing the game, it's already implied that the guy already has a Wii console.


[Via Siliconera] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

Bookmark / Find this article on:


8 Comments


Sort by:
   by FarStrider (Unregistered) - 2007-08-06
 » sounds the same

I remember that they said that mario eruo vc games got facts about nintendo built in


   Re: My Name (Unregistered) - 2007-08-07
 » Clearly not thrown in for the hell of it...

Sure it makes for some good advertising but this is just a case of losing the licensing for the original advertising in the background. If I remember correctly there were Kawasaki ads plastered on the sides on the old cartridge. It's not like Nintendo is just randomly placing ads in a 10 year old game. There is a reason guys.
   by ziggy (Unregistered) - 2007-08-06
 » haha

The ads have better graphics than the VC N64 game. That funny.

   by Advertising -
   by Patius (Unregistered) - 2007-08-06
 » Wow. That is odd.

What is next, Nintendo ads in Zelda or Metroid?

   by Wait (Unregistered) - 2007-08-07
 » Before anyone balks

This means they CAN change vc games! This could potentially mean new content or secret areas in old school games!


   Re: gfa (Unregistered) - 2007-08-07
 » gfaasd

Of course they can change old games, they never delete the source to something they make.

   Re: Barakku (Unregistered) - 2007-08-07
 » Actuakky

They've deleted some content from old games; like the secret passwords in Kid Icarus (land I can't even beat the first level anyway).
   by nenes78 (Unregistered) - 2007-08-07
 » Did you catch it

I think they placed those adds to cover the Kawasaki banners. The original game had Kawasaki and JetSki banners, as well as on the vehicles. Maybe Nintendo did/could not get the license again?



Featured Content
QJ.NET Blog Network RSS Feeds
MyQJ Feed / PDA
MyQJ RSS / PDA
Blog of Blogs Feed / PDA
QJ.NET RSS / PDA
Gaming Consoles Feed / PDA
Nintendo DS RSS / PDA
PlayStation 3 RSS / PDA
PSP Updates RSS / PDA
Wii RSS / PDA
Xbox 360 RSS / PDA
PC Gaming Feed / PDA
Age of Conan RSS / PDA
Games for Windows RSS / PDA
MMORPG RSS / PDA
Tabula Rasa RSS / PDA
World of Warcraft RSS / PDA
Science Feed / PDA
Science RSS / PDA
Technology Feed / PDA
Apple RSS / PDA
Gadgets RSS / PDA
iPhone RSS / PDA
Mobile RSS / PDA
Photography RSS / PDA
Tech RSS / PDA
Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add  to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!