Posted Jun 30, 2009 at 01:44PM by Karl B. Listed in: Interviews, News, Games Tags: Nintendo, Sega
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MadWorld - Image 1


Despite lukewarm initial reactions to The House of the Dead: Overkill and MadWorld, publisher Sega believes that the Nintendo Wii is still a viable platform for putting out M-rated games.

"Whilst [Overkill] had a rather sharp tail at full price, they do bubble away at a lower price point for a long time," Gary Dunn, MD of European development for Sega, told GamesIndustry. "You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point."

MadWorld, another of Sega's M-rated Wii titles, similarly didn't sell all that well, but Dunn says they're still willing to take the risk of putting out another M-rated game on the squeaky-clean Nintendo console.

"You have to push boundaries and explore. I think whilst MadWorld commercially didn't sell what we were expecting I wouldn't say it's game over for mature Wii titles from Sega," said Dunn. "We're taking a look at the resources we have now. We've got money to invest in development, we're just considering where to invest it next."



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4 Comments


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   by TheRockness - 2009-06-30
 » Nuts to that I say.

This is why SEGA isn't in the console race anymore. One bad decision after another.


   Re: ptspyder - 2009-06-30
 » LoL

I was waiting for someone to say it...
   by balkanboy - 2009-06-30
 » lol

yeah man keep giving M rated games to a G rated machine soon parents will be arguing how violent games are and BANG were gonna see more games banned

   by gamephreak5 - 2009-07-02
 » I commend SEGA...

...for actually not resorting to what other 3rd parties have (minigames and more minigames) and sticking to their guns. I know I for one enjoyed SEGA's efforts on the Wii.




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