Not contented with the media and celebrity blitz that it already stirred up - not to mention a highly publicized racket it caused when it sent a 10-year-old girl into despair about her weight - Nintendo's Wii Fit continues to get more exposure via a well-placed advertisement right in the middle of Times Square.

Looking like a humongous Rubik's Cube, the Wii Fit ad in Times Square actually comprises of several screens that each show people doing various exercises with Nintendo Company Ltd.'s fitness program. It's a pretty neat sight, especially during the evenings.

We can't help but think that it would be better if other crowd favorite games would get the same kind of treatment - Wii Fit: celebrities, hype, a dedicated gigantic Rubik's Cube, and angsted-up pre-teens. But sadly, even gems like No More Heroes have difficulty gaining the exposure they deserve, despite giving out free rolls of tissue paper.

Picture courtesy of GoNintendo reader Charles.