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At the conclusion of the fifth annual MCV Industry Excellence Awards on April 19, Japanese gaming giant Nintendo was able to bring home four awards, three of which were individual awards leaving them to clearly bag the overall Grand Prix Award for 2007. The awards recognize the past 12 months of excellence for each nominated company in Retail, People & Industry, and Press Relations & Marketing.
The awards held at the The Brewery, London, brought in over 600 top executive attendees from the computer and video games industry alike, which celebrated the industry's continued achievements over the period from March 3, 2006 to March 2, 2007. The ceremony was hosted by comedian Al Murray and sponsored by Microsoft's Xbox 360 Team, Nintendo, NVidia, IGA, System 3, Sennheiser, Gem and Kiss FM, Disney Interactive Studios, Gamer.tv, Creative, and Mice Domino.
Other award spectacles of the night were Activision's Guitar Hero grabbing the New Games Brand Award, GAME taking the Specialist Retailer Award, Blizzard Entertainment being recognized for the Unsung Hero Award, and Microsoft's Gears of War winning the Game Campaign Award, as announced by the official press release.
The full list of winners and the finalists under each category are as follows:
RETAIL
Independent Retailer
Winner: e-Play
Finalists: Chips, Grainger Games, Playtime Multimedia, Ninja Games
Entertainment Retailer
Winner: HMV
Finalists: Woolworths, Virgin, Asda, Tesco
Specialist Games Retailer
Winner: GAME
Finalists: Chips, Gamestation, Gamestop, CEX
Online Retailer
Winner: Play
Finalists: Amazon, GAME, Gameseek, Shopto.com
Star Store (in association with field marketing agency Channel Advantage, commissioned by MCV)
Winner: Gamestation (Birmingham New Street)
Finalists: Playtime Multimedia (Doncaster), Chips (Orpington), GAME (Braehead, Glasgow), HMV (Oxford Street, London)
Special Recognition Award (voted for by the MCV Retail Advisory Board)
Margaret Pearson – Centersoft
PEOPLE & INDUSTRY
UK Development Team
Winner: Travellers Tales
Finalists: Real Time Worlds, Evolution Studios, Rare, Rockstar Leeds
Distribution Team
Winner: Koch/Nindie
Finalists: Gem, Centersoft, Just, EUK
Unsung Hero
Winner: Blizzard Entertainment
Finalists: Capcom, Square Enix, Mastertronic/Blast, Koch/Nindie.com
Sales Team
Winner: THQ
Finalists: Nintendo/Koch, Ubisoft, Electronic Arts, Microsoft/Gem
Games Publisher
Winner: Nintendo
Finalists: Electronic Arts, Ubisoft, Sega, THQ
PR & MARKETING
PR Team
Winner: Nintendo/Cake
Finalists: Microsoft/Red/Edelman, Ubisoft, Electronic Arts/Shine Communications, Sega/Kazoo
New Games Brand
Winner: Guitar Hero (Activision)
Finalists: Brain Training (Nintendo), Gears of War (Microsoft), Just Cause (Eidos), Dead Rising (Capcom)
Trade Marketing Team
Winner: Ubisoft
Finalists: Sony Computer Entertainment, Vivendi Universal Games, Nintendo,
Sega
Marketing Team
Winner: Nintendo
Finalists: Microsoft, Ubisoft, Electronic Arts, THQ
Game Campaign
Winner: Gears of War (Microsoft)
Finalists: Wii Sports (Nintendo), Brain Training (Nintendo), FIFA 07 (Electronic Arts), Pro Evo 6 (Konami)
Grand Prix Award
Nintendo
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