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 It appears that the upsurge in Nintendo shares has calmed down somewhat and levelled after an extended two-year bull run. While still going strong this holiday season, Nintendo has lost eight percent in terms of shares since November.
The increase in PlayStation 3 sales in recent months (due to Sony's price cut) and the shortage off Nintendo Wii units in the U.S. and Europe may have something to do with Nintendo's current situation.
"The PS3 has been doing better recently. But that's partly because there
are not enough Wii machines to go around in the United States and Europe", commented Rakuten Securities analyst Yasuo Imanaka.
Analysts have also noted that customers' perceptions of Nintendo's and Sony's respective consoles are also changing as time wears on. Mizuho Asset Management Fund Manager Yoshihisa Okamoto had this to say:
People's perception of the PS3 is improving from an underdog to something better, and part of the money that used to flow into Nintendo shares is now going to the Sony stock.
Analysts, however, have cautioned as well that they cannot place the clear direction that Nintendo's stocks are headed until the holiday sales data come in. Given that Nintendo has set its sights on the holiday crowd, this round of the next-gen console war is indeed far from over.
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