We all know that Nintendo is currently enjoying tremendous success with its sleek white console Wii. Some say it's just a fad and that the Wii novelty will wear off in time, but as far as the companies involved in manufacturing the console are concerned, it's a fad they are not willing to let go given all the profits it has generated for them.

The console's most obvious selling point are its unique motion-sensing controllers Wiimote and Nunchuk. Components from the former are provided by manufacturer Analog Devices while the parts of the latter are coming from Italian-French firm STMicroelectronics.

Reports have it that Analog Devices has just converted one of its facilities into a dedicated Wiimote sensor plant. Likewise, STMicroelectronics has plans to put up a sensor-production plant in Milan. It was also said that power chips and Wi-Fi components supplier Mitsumi Electric recently had a five-fold increase in operating profits.

Wii's success is also reflected by the tremendous growth of acceleration sensor industry in just one year. Total sales around the world tripled in 2006 alone and the prices of components are falling down fast.