IDC, the premier global provider of consumer technology market information and subsidiary of research leader IDG, analyzed that  Sony, Microsoft and Nintendo won't be able to dominate the market in the next five years just as Sony's PS2 had before, but stresses that the Nintendo Wii will outship and outsell the competition in 2007 and 2008.

We all know of the Nintendo "Revolution" because it keeps to its namesake, and for a game console that does revolutionize the game market, it doesn't focus on one specific demographic at all. The IDC points out that this is the Wii's edge, and because not only do hardcore and enthusiast gamers have all the money out there, the Wii will likely still be in constant demand until late 2008.

IDC recognizes the actual growth of the Wii's accessible market, allowing even non-gamers to dive into the world of gaming without intimidating them. There is much support for the Wii for its health benefits and the fun factor it delivers to the family home. And to this effect, if Nintendo can keep up its current hardware shipments, the Wii will be capturing slightly over a third of the worldwide market by 2008, ahead of the competition.

Billy Pidgeon, program manager of IDC's Consumer Markets: Gaming Program says, "We believe concerted efforts to broaden the appeal of videogames beyond the traditional enthusiast/hardcore base will deepen the industry's penetration. This is good news for an industry that seemed to be receding last year due to over-saturation of the core base." The Wii is opening up a whole new market for the game industry, which the industry will be able to tap into through the appeal of Nintendo's console.