To quote a friend of mine when asked why she loved playing The Sims: "It's not a game, it's a lifestyle." This line couldn't be more true now that Electronic Arts has unveiled, alongside the UK release of the MySims (Nintendo Wii and DS) game for the Nintendo Wii and DS, the My Sims Capsule Collection.

This limited edition of customized MySims accessories was made by four of UK's hottest fashion designers and based on the four core attributes of the game - Self Expression, Customization, Creativity and Collectibility. Asides from looking like your favorite Sims character, you can bring the experience of MySims to life with these nifty accessories, ranging from Wiimote carry cases to vinyl and foil artwork you can decorate your stuff with.

Here's the list of designers and their respective accessories, along with their estimated prices in the UK:

• Giles Deacon – Eek Wii-mote/Bag talisman – based on Giles’ signature avatar Eek will come with special MySims elements designed to stimulate the mind or just act as good luck. RRP £35
• Cassette Playa – Stuck on My Sims – Cassette Playa puts a unique twist on the MySims world with a series of vinyl and foil artworks rooted in customisation – give your DS that MySims make-over or simply customise your phone, laptop, nails or notebook. RRP £15
• House of Holland – My Sims Pouch Tee – designed for DS on the go, with a seamed in DS pouch/pocket – this limited edition tee bears the cult signature of Henry Holland’s irreverent take on life – with the slogan ‘Life Begins With MySims’. RRP £40
• Tatty Divine – My Sims Sushi Bag – designed to perfectly carry your Wii mote on the go, Tatty Divine’s exclusive bag takes design inspiration from MySims' sushi chef, and features hundreds of glittering Swarovski crystals. RRP £150